When Developing An Advertising Campaign, Benchmarks Need To Be Included In The

You know thatmarketing reportingis an essential part of yourmarketing efforts: it tells you whether yourmarketing campaignsare performing well or whether yourmarketing strategyhas to be refined. But you also don't want to spend all your time analyzing yourmarketing channels' performance.

That's where a good reporting tool with clear and automated marketing reports comes in.

digital marketing ppc report

See this report example with your own data

Here's everything you need to know about marketing reports, how to create one, and 7 report examples with preset templates you can start using right away.

What is a marketing report?
Why do you need a marketing report?
How often should you create a marketing report?
How to present your clients' marketing data
What marketing report templates should you use?
1. General marketing report example
2. SEO marketing report example
3. PPC marketing report example
4. Social media marketing report example
5. Display advertising campaign marketing report example
6. Ecommerce marketing report example
7. Email marketing report example

What is amarketing report?

Amarketing reporttakes data from yourmarketing channels, visualizes it, and lets you create a custom report that you can send to your team, your clients or your managers.

Importantly, it lets you quickly and easily stay on top of yourmarketing performanceacross all yourmarketing channelsand tells you where yourdigitalmarketing effortsare a success and where they might need to be optimized.

Why do you need amarketing report?

As a marketer, you want easy access to data on yourkey metrics. Adigital marketing reportgives you just that - all your marketing data, constantly tracked. You can use a Google Analytics report, a social media report, or all of these at once.

You can includeKPIsfrom all the topmarketing channels, fromGoogle Analyticstosocial media,email marketing to paid search, and more! There are so many metrics to choose from, selecting the rights ones can sometimes be tricky.

Luckily, automatedmarketing performancereportscome with presetKPIsto get you started and if you decide you want to track different metrics you can do that: they're fully customizable.

How often should you create amarketing report?

Usually, we recommend creatingmonthly reports. While creating daily orweekly marketing reportscan be useful for you, the marketer, your clients may just get overwhelmed by the sheer number of reports and start ignoring them - not what you want.

Monthly marketing reportsallow you to gather enough data to see how changes have affected marketing results while ensuring that underperforming campaigns don't run for too long. And the best part, is that whether you decide to create a daily, weekly, ormonthly report, with areporting toolsuch as Dashthis, you only have to create your report once, and your data will be automatically be updated daily.

How to present your clients' marketing data

Giving your clients a clear and concisemarketing reportis essential: it keeps them informed about themarketing effortsbeing undertaken and, importantly, tells them whether they're getting a good return on investment on their marketing spend.

Here are some tips for creating a goodmarketing report:

Use visuals - charts and graphs are much better than a written paragraph of statistics.
Include results upfront - this is ultimately what clients are interested in and this should be page one of your report. Also include notes and explanations for why things happened the way they did so that your clients have a full understanding of themarketing campaigns' performance.
Don't bury bad results - instead, include them upfront, explain what happened and what you're going to do about it. Clients will appreciate the honesty.
Keep it concise - if you have a lot of material to cover that's fine but try to keep it short and snappy
Use section headers - this makes it clear what you're talking about and makes your report easier to follow

Whatmarketing report templatesshould you use?

Our templates are designed to save you time when it comes tomarketing reporting. They're preloaded with the most relevantKPIsbut they're also fully customizable so you can change them according to your or your client's requirements.

Here are 7 of our most popularmarketing report templates:

1. Generalmarketingreport example

This is agreat all-around templatethat will give you an overview of all yourmarketing efforts. Fromcontent marketingtoe-commerceanalytics tosearch engineoptimization and more, your marketing orsales teamwill have the key data at their fingertips.

Bear in mind that this report is an overview; if you want to dig down into the stats then check out some of the other templates below.

SomeKPIswe recommend including are:

Bounce rate
Campaign performance
Channel performance by traffic source
Conversion rate
Goal completions

General marketing template

Use this report with your own data !

2. SEOmarketingreport example

SEOis a key part of any long termdigital marketingstrategy. You probably already use Google Analytics dashboards, however, this report will help keep you and your clients in the loop as to how yourSEOefforts are performing.

KeyKPIsyou should think about including in yourSEOmarketing reportinclude:

Organic sessions
Organic conversions
Organic landing pages
Organic keywords

SEO report example

Use this report with your own data !

3. PPCmarketingreport example

The good thing about PPC is that the return on investment is easy to track. It's also a good strategy for driving conversions - but only if results are monitored and optimized.

Our PPCmarketing reportsupportsGoogleAdWords, Facebook Ads, Bing Ads, SEMRush, and more!

A goodPPCmarketing reportwill include stats on:

Revenues
Clicks and costs
Conversions
Ad performance

We also recommend organizing your data by channel to get a breakdown of how each one is performing.

PPC report example

Use this report with your own data!

4. Social media marketingreport example

There are two aspects tosocial media marketing: paid (like Facebook Ads) and organic (content marketing, for example). The most popular social networks you're probably using for campaigns are Facebook, Twitter, Instagram, Youtube andLinkedInand you'll want to include all the ones you're currently using in your report.

KeyKPIsthat should be in your report are:

Likes and followers
Impressions and reach
Engagement
Top performing posts

As with PPC marketing, the data in the report should be organized by channel.

Use this report with your own data !

5. Display advertising campaign marketing report example

Bring all of your advertising campaigns into onemarketing reportfor a complete view of how they're all performing with ourdisplay advertising campaignmarketing report.

Whether you're using Facebook Ads orGoogleAdWords, all of your display ad channels should be in this report.

Your data should be organized by campaign and you should track the followingKPIsfor each campaign:

Clicks
Cost
Click-through rate
Impressions
Conversions

display advertising report

Use this report with your own data!

6. Ecommercemarketingreport example

As your products and services evolve and change, so too should yourecommercemarketing strategy. Ourecommercemarketing reportincludes all the mainKPIsyou'll want to track to ensure you're getting the best possible results from yourecommercemarketing efforts.

Ecommercemarketing involves a number ofmarketing channels, fromGoogle Analyticstosocial mediaso there's no shortage of metrics to track. Some of the key ones you should include in your report are:

Revenue
Conversion rate
Transactions
Bounce rate
Pages per session
Average order value

ecommerce report example

Use this report with your own data !

7. Email marketingreport example

Email marketingis a great way to get your products and services in front of people - they go straight into people's inboxes. But you can't just fire out emails and hope for the best.

You've got to track how the campaigns are performing and how changes in content ultimately affect your bottom line.

That's where ouremail marketingreportcomes in.

KPIsyour report should include are:

Number of emails sent
Unique open rate
Click rate
Overall campaign performance

Fundamentally, you want to track how many people opened your email and converted as a result.

email marketing report template

Use this report with your own data

Marketing reportsbuilt for marketers

DashThis has a bunch of other report templates that cover pretty well every aspect ofdigital marketing. All of them make reporting onmarketing campaignsquicker and easier: DashThis fetches the data automatically so you don't have to manually enter data into Word orExcelto generate reports for your clients.

It's also intuitive to use; reports can be created by dragging and dropping the widgets you want to display. Once you're happy with the report, it can be automatically delivered to whoever needs to see it.

How good is that?